{"id":677506,"date":"2026-06-15T05:44:37","date_gmt":"2026-06-15T08:44:37","guid":{"rendered":"https:\/\/www.mlabs.com.br\/?p=677506"},"modified":"2026-06-15T06:06:33","modified_gmt":"2026-06-15T09:06:33","slug":"social-media-management-tools","status":"publish","type":"post","link":"https:\/\/www.mlabs.io\/en\/blog\/social-media-management-tools","title":{"rendered":"Social media management tools: everything you need to know!"},"content":{"rendered":"\n<p>As crazy as it sounds, there are still people who believe social media management is an amateur activity.<\/p>\n\n\n\n<p><em>\u201cMy nephew can run Instagram too.\u201d \u201cI found a site that does this automatically.\u201d \u201cCome on, it\u2019s just posting a nice photo with a short caption.\u201d<\/em><\/p>\n\n\n\n<p>Believe it or not, these are some of the most common things social media professionals hear. But the truth couldn\u2019t be further from that.<\/p>\n\n\n\n<p>Managing social media is a serious job that requires deep knowledge and can easily determine whether a business thrives or fails.<\/p>\n\n\n\n<p>A solid strategy goes far beyond posting. It calls for planning, data analysis, strong content creation skills, paid media expertise, and the smart use of social media management tools that make the work scalable and consistent.<\/p>\n\n\n\n<p>If all of this feels overwhelming, don\u2019t worry. Stick around and you\u2019ll learn how to become a true <strong>Jedi Master of social platforms. May the force be with you!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is social media management?<\/h2>\n\n\n\n<p>Social media management is the ongoing <strong>process of creating, planning, and running the content of a profile across platforms like Facebook, Instagram, Twitter, and LinkedI<\/strong>n. This covers, but isn\u2019t limited to, the following tasks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Building content marketing strategies;<\/li>\n\n\n\n<li>Managing brand reputation;<\/li>\n\n\n\n<li>Running ads and boosting posts;<\/li>\n\n\n\n<li>Responding to and engaging with followers;<\/li>\n\n\n\n<li>Analyzing metrics and generating reports.<\/li>\n<\/ul>\n\n\n\n<p>Managing social media is a bit like the role of Presto, the wizard from the cartoon <em>Dungeons &amp; Dragons<\/em> (yep, major throwback to Saturday morning cartoons!). Presto was known for trying to use his magic to help his group on their adventures.<\/p>\n\n\n\n<p>The truth is, Presto\u2019s skills weren\u2019t exactly top-notch. His tricks usually ended up being more funny than helpful and, even though he always tried, his magic rarely came through when it really mattered.<\/p>\n\n\n\n<p>Managing social media can feel a lot like that. It\u2019s easy to fall into the trap of focusing on vanity metrics like likes and follower counts.<\/p>\n\n\n\n<p>Those numbers might make a brand\u2019s profile look popular for a moment, but just like Presto\u2019s spells, they don\u2019t really do much on their own when it comes to driving real business results.<\/p>\n\n\n\n<p><strong>Real social media management goes far beyond surface-level metrics.<\/strong> Instead of obsessing over appearances, a social media manager needs to understand how people are actually engaging with the content.<\/p>\n\n\n\n<p>The goal should be to build strategies that truly connect with the audience and spark meaningful interactions, not just chase a quick laugh or a fleeting like.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is social media management so important?<\/h2>\n\n\n\n<p>These days, there\u2019s no way around it: if a brand wants to stand out, it has to show up on the right social platforms. But creating a profile isn\u2019t enough. It takes time, effort, and smart management to make it work.<\/p>\n\n\n\n<p>Social media can act as a storefront for your business while also being a direct line to your customers. But to actually see those benefits, it\u2019s not just about posting pretty photos or funny memes.<\/p>\n\n\n\n<p>Good social media management goes way beyond that and it can make all the difference for a brand\u2019s success. Here\u2019s why:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Boosting brand visibility<\/h3>\n\n\n\n<p>Being present on social media is one of the main ways people <strong>discover and connect with brands today.&nbsp;<\/strong><\/p>\n\n\n\n<p>Globally, there are now more than 5 billion social media users, according to the latest reports from <a href=\"https:\/\/datareportal.com\/social-media-users\" rel=\"nofollow noopener\" target=\"_blank\">DataReportal<\/a>. That\u2019s more than half the world\u2019s population.<\/p>\n\n\n\n<p>But visibility isn\u2019t just about having an Instagram profile. It\u2019s about staying active and relevant. Going viral is great because it gives you a quick surge of attention.&nbsp;<\/p>\n\n\n\n<p>The challenge, though, is what comes after. To turn that wave into something lasting, you need to tap into trends that have real potential, while using the right tone and interaction style to keep your audience interested over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strengthening customer relationships<\/h3>\n\n\n\n<p>Social media isn\u2019t just a place to push content, it\u2019s a space for <strong>interaction<\/strong>. The more a brand engages with people, the more trust it earns, and that builds a stronger community.<\/p>\n\n\n\n<p>As Rafael Kiso, CEO and CMO of mLabs, puts it:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWhen it comes to creating content, the real standouts are the ones who share their knowledge, provide real value, and solve people\u2019s needs. Instead of just trying to sell, it\u2019s more effective to focus on what you know. That\u2019s how you build authentic connections and help people see the value in what you\u2019re offering.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>So, social media isn\u2019t just a marketing tool, it\u2019s a channel for engagement and loyalty. The more a brand invests in truly connecting with its audience, the stronger and more loyal that audience becomes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Drive more conversions<\/h3>\n\n\n\n<p>For brands, the real impact of effective social media management lies in turning attention and engagement into actual sales.<\/p>\n\n\n\n<p>According to a <a href=\"https:\/\/www.synup.com\/en\/social-media-marketing-statistics\" rel=\"nofollow noopener\" target=\"_blank\">survey<\/a> by Synup, about <strong>78% of global shoppers research brands or products on social media before making a purchase<\/strong>.<\/p>\n\n\n\n<p>That means if your brand isn\u2019t well represented online, you\u2019re missing out on valuable opportunities to convert users into customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Monitor and respond to crises or negative feedback<\/h3>\n\n\n\n<p>Of course, social media isn\u2019t always smooth sailing. At some point, every brand will face a crisis or deal with negative comments. That\u2019s where strong management makes all the difference.<\/p>\n\n\n\n<p>Having someone responsible for monitoring your company\u2019s profiles makes it easier <strong>to spot potential problems early and take action before they escalate.<\/strong><\/p>\n\n\n\n<p>Even negative feedback, when handled properly, can be turned into an opportunity to show that your brand listens, adapts, and is committed to improving.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Which social networks are best for a brand to manage?<\/h2>\n\n\n\n<p>With so many platforms out there, each with its own audience, choosing the most relevant ones can make all the difference.<\/p>\n\n\n\n<p>Here are a few stats and thoughts based on global usage, to help pick platforms that actually matter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">WhatsApp<\/h3>\n\n\n\n<p>WhatsApp is one of the most-used messaging apps <a href=\"https:\/\/sqmagazine.co.uk\/whatsapp-statistics\/\" rel=\"nofollow noopener\" target=\"_blank\">globally<\/a>. It has over <strong>2.9 billion monthly active users<\/strong> and businesses worldwide rely on it for direct, personal communication.<\/p>\n\n\n\n<p>That makes it ideal for customer service, quick updates, or promoting exclusive offers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">YouTube<\/h3>\n\n\n\n<p>When it comes to video content, YouTube is a <a href=\"https:\/\/datareportal.com\/essential-youtube-stats\" rel=\"nofollow noopener\" target=\"_blank\">global powerhouse.<\/a> In 2025, there are over <strong>2.5 billion active users<\/strong> globally, with countries like India (491 million), the U.S. (253 million), and Brazil (144 million) among the top users.<\/p>\n\n\n\n<p>If your brand can produce tutorials, reviews, or story-driven videos, YouTube helps you reach massive audiences and build deeper connections.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Facebook<\/h3>\n\n\n\n<p>Facebook has over <strong>3.07 billion monthly active users<\/strong> <a href=\"https:\/\/www.demandsage.com\/facebook-statistics\/\" rel=\"nofollow noopener\" target=\"_blank\">worldwide<\/a>, making it one of the most dominant platforms globally.<\/p>\n\n\n\n<p>It remains essential for sharing updates, promoting events or specials, and targeting users via robust ad and segmentation tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LinkedIn<\/h3>\n\n\n\n<p>LinkedIn boasts over <strong>1.15 billion members<\/strong> <a href=\"https:\/\/www.demandsage.com\/linkedin-statistics\/\" rel=\"nofollow noopener\" target=\"_blank\">globally<\/a> as of early 2025. It is especially valuable for B2B strategies. Brands can share content, engage via groups, run targeted ads, and use it for recruiting and professional networking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pinterest<\/h3>\n\n\n\n<p>Often overlooked, Pinterest is a powerhouse for discovery. With more than <strong>578 million monthly active users<\/strong> (<a href=\"https:\/\/www.statista.com\/statistics\/463353\/pinterest-global-mau\/?srsltid=AfmBOoqbK9ZxCXXrR1nkfqr3f8Vurcq17urs9koQv5-JYAO78TiOEGMF\" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>), it\u2019s essentially a visual search engine where people go to plan their next purchase. Whether it\u2019s fashion, home d\u00e9cor, travel, or even what to cook for dinner.&nbsp;<\/p>\n\n\n\n<p>For brands in lifestyle industries, Pinterest offers a unique chance to show up right when users are in \u201cplanning mode,\u201d which means they\u2019re closer to buying.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Messenger<\/h3>\n\n\n\n<p>Although technically tied to Facebook, Messenger has carved out its own space with over <strong>1 billion monthly users<\/strong> worldwide (<a href=\"https:\/\/www.statista.com\/topics\/4625\/facebook-messenger\/?srsltid=AfmBOopq6YQMVQgVyNfJYoUan6imDqAmFivqB9VOoTnrzPA65AblMmF6\" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a>).&nbsp;<\/p>\n\n\n\n<p>It\u2019s less about broadcasting content and more about customer service and real-time connection. Brands can use it to answer questions instantly, send updates, and even integrate chatbots for basic support.&nbsp;<\/p>\n\n\n\n<p>For customers, it feels more personal and that direct communication often builds stronger loyalty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to build a social media management strategy?<\/h2>\n\n\n\n<p>If you don\u2019t want to end up being the <em>Presto<\/em> of social media, tossing out random tricks that don\u2019t really work, just follow these 11 steps and learn how to manage like <em>Gandalf<\/em>.<\/p>\n\n\n\n<p>Yes, you shall pass!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Define your buyer persona<\/h3>\n\n\n\n<p>A lot of people mix up the concepts of target audience and buyer persona. While they\u2019re related, there are some key differences.<\/p>\n\n\n\n<p>Your <strong>target audience<\/strong> is a broader description of the group you want to reach with your marketing strategies. It usually includes characteristics like age, location, and basic interests.<\/p>\n\n\n\n<p><strong>Target audience example:<\/strong> <em>&#8220;Men between 17 and 30 years old, middle class, law graduates, living in S\u00e3o Paulo&#8221;<\/em>.<\/p>\n\n\n\n<p>A <strong>buyer persona<\/strong>, on the other hand, is a much more specific, semi-fictional profile that represents your ideal customer. It\u2019s created based on data collected from research, analytics tools, and the market knowledge your company has built over time.<\/p>\n\n\n\n<p><strong>Buyer persona example for a university:<\/strong> <em>&#8220;Lu\u00eds Fernando, 19, journalism student. He uses social media (especially Instagram) to stay up to date on his interests, which include video games, movies, TV series, and career opportunities. His biggest dream is to earn a graduate degree and work abroad&#8221;<\/em>.<\/p>\n\n\n\n<p>With this short description alone, you can already think of tailored ways to communicate with him.<\/p>\n\n\n\n<p>It\u2019s possible to create content aimed at this profile even if it\u2019s not directly tied to the education niche. Here are a few examples of titles that could attract this persona:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u201cThe must-watch TV series every journalist should know about\u201d<\/em><\/li>\n\n\n\n<li><em>\u201cWant to work abroad? Check out these top universities around the world\u201d<\/em><\/li>\n\n\n\n<li><em>\u201cGraduate programs for journalists: what are your options?\u201d<\/em><br><\/li>\n<\/ul>\n\n\n\n<p>You can also add other details when building a persona, like family background, professional history, and consumer preferences. It\u2019s worth describing desires, challenges, pain points, and especially how your product or service can help solve them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Set clear goals<\/h3>\n\n\n\n<p>You\u2019ve probably heard the saying, <em>\u201cIf you don\u2019t know where you\u2019re going, any road will get you there.\u201d<\/em> When it comes to <strong>social media management<\/strong>, that mindset can be a huge problem.<\/p>\n\n\n\n<p>A common mistake is jumping straight into posting, running ads, and creating content without really knowing <strong>why<\/strong> you\u2019re doing it. Without clear direction, it\u2019s like trying to find an address without GPS. You might have some fun along the way, but you\u2019ll probably never get where you actually want to be.<\/p>\n\n\n\n<p>Your <strong>goals<\/strong> will depend on your company\u2019s overall strategy and current needs. That said, there are a few common objectives most brands aim for on social media.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Drive traffic \u2013 \u201cGet people to my site!\u201d<\/h4>\n\n\n\n<p>For many brands, the top reason to use social media is to send users directly to their website. That\u2019s perfectly fine.&nbsp;<\/p>\n\n\n\n<p>The key is making sure posts are optimized with that purpose in mind. Add <strong>CTAs<\/strong> and links that guide people from your profile straight to your landing pages.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Build brand awareness \u2013 \u201cBe the most popular kid in school\u201d<\/h4>\n\n\n\n<p>This is all about <strong>branding<\/strong>. For companies trying to establish themselves or reposition, the goal is to create a <strong>positive image<\/strong> and stay top of mind with consumers. The stronger your reputation, the easier it becomes to attract and keep attention.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Retain followers \u2013 \u201cKeep the inner circle tight\u201d<\/h4>\n\n\n\n<p>It\u2019s often easier to hold onto the audience you already have than to win over new ones. In fact, most business revenue comes from <strong>repeat customers<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Social media helps strengthen these relationships through interactions in comments, private messages, and <strong>remarketing campaigns<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Boost sales \u2013 \u201cUncle Scrooge\u2019s secret\u201d<\/h4>\n\n\n\n<p>Social media can directly generate sales. Whether through links to landing pages, sponsored ads, or features like <strong>Instagram Shopping<\/strong>, platforms now act as full marketplaces where customers can buy without leaving the app.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Generate leads \u2013 \u201cGet my autograph?\u201d<\/h4>\n\n\n\n<p>Lead generation is another powerful goal. By encouraging users to sign up for a <strong>newsletter<\/strong> or download an e-book, your brand gathers valuable contact information. This creates direct communication channels where you don\u2019t have to rely on algorithms.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Educate the market \u2013 \u201cChannel your inner Professor\u201d<\/h4>\n\n\n\n<p>For innovative products or services, education is essential. Social media allows you to share insights, simplify complex concepts, and show potential customers exactly <strong>how your solution adds value.<\/strong> When people understand, they\u2019re far more likely to convert.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Track the right metrics<\/h3>\n\n\n\n<p>Which digital marketing metrics actually matter for a brand managing its social media?<\/p>\n\n\n\n<p>If the goal is to <strong>generate leads<\/strong>, engagement numbers won\u2019t tell the full story. What really counts are metrics like conversion rates on forms, the total and new leads generated, and cost per lead.<\/p>\n\n\n\n<p>If the goal is to <strong>drive traffic<\/strong>, a million likes won\u2019t mean much if nobody clicks the link. And having a huge follower count isn\u2019t an advantage if those followers don\u2019t interact with your content or contribute to your <strong>brand awareness<\/strong>.<\/p>\n\n\n\n<p>The key is to focus on the <strong>business goals<\/strong>, not the vanity metrics of a specific platform. With that mindset, you can connect the dots and identify which numbers truly reflect performance while ignoring the ones that only stroke the ego.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Define your channels<\/h3>\n\n\n\n<p>Instagram, Facebook, X (formerly Twitter), Pinterest, YouTube, Snapchat, WhatsApp: every platform has its own quirks.<\/p>\n\n\n\n<p>That\u2019s why you can\u2019t say one social network is always better for business than another. The answer depends on several variables, like <strong>who your audience is<\/strong>, what the <strong>brand\u2019s objectives<\/strong> are, and what <strong>stage the business is in<\/strong>.<\/p>\n\n\n\n<p>If your target is <strong>younger audiences<\/strong>, Instagram is a must. It\u2019s where people go to browse photos, watch short videos, get inspired, and sometimes even click through to buy.<\/p>\n\n\n\n<p>For <strong>B2B strategies<\/strong>, LinkedIn might be the best bet since it\u2019s designed for professionals and companies, which means your content will need a more business-focused approach.<\/p>\n\n\n\n<p>If you\u2019ve got the resources to create high-quality videos, YouTube may also be the ideal channel to showcase your brand.<\/p>\n\n\n\n<p>The bottom line is: don\u2019t spread yourself thin by posting everywhere. First, define which <strong>channels truly make sense<\/strong> for the brand and align with your goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Know what to post on social media<\/h3>\n\n\n\n<p>Social media is constantly changing. New trends and formats pop up all the time, which means you need to <strong>test and experiment<\/strong> to figure out what really works for your brand.<\/p>\n\n\n\n<p>Let\u2019s start with some of the most common formats:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Images<\/h4>\n\n\n\n<p>Images can either complement your copy or take center stage as the star of the post. They tend to generate high engagement and are one of the best ways to grab a user\u2019s attention quickly.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"743\" height=\"548\" src=\"https:\/\/www.mlabs.io\/wp-content\/uploads\/gopro.webp\" alt=\"Gopro post.\" class=\"wp-image-677511\" srcset=\"https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/gopro.webp 743w, https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/gopro-300x221.webp 300w, https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/gopro-150x111.webp 150w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Videos<\/h4>\n\n\n\n<p>Video is one of the most engaging formats out there. According to a Forrester Research report called <em>\u201c<\/em><a href=\"https:\/\/www.forrester.com\/report\/how-video-will-take-over-the-world\/RES44199\" target=\"_blank\" rel=\"noopener\"><em>How Video Will Take Over the World<\/em><\/a><em>,\u201d<\/em> just one minute of video consumption is the equivalent of reading 1.8 million words. That\u2019s why it\u2019s such a powerful way to capture attention and wow your audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"940\" height=\"626\" src=\"https:\/\/www.mlabs.io\/wp-content\/uploads\/video-example.webp\" alt=\"Tiktok video.\" class=\"wp-image-677512\" srcset=\"https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/video-example.webp 940w, https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/video-example-300x200.webp 300w, https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/video-example-150x100.webp 150w, https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/video-example-768x511.webp 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Text<\/h4>\n\n\n\n<p>Text is still the most common form of content online and shows up on nearly every social platform. The key is to use it wisely.&nbsp;<\/p>\n\n\n\n<p>Online readers are usually in a hurry and want <strong>quick, straight-to-the-point information.<\/strong> When it makes sense, breaking content into bullet points or short sections can make it much easier to digest.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"580\" height=\"497\" src=\"https:\/\/www.mlabs.io\/wp-content\/uploads\/threads-text.webp\" alt=\"Threads text.\" class=\"wp-image-677513\" srcset=\"https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/threads-text.webp 580w, https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/threads-text-300x257.webp 300w, https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/threads-text-150x129.webp 150w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Links<\/h4>\n\n\n\n<p>The classic format for driving users to a specific page, links are <strong>one of the most effective ways to turn followers into leads<\/strong>.<\/p>\n\n\n\n<p>They make it easy to guide your audience straight to a landing page, blog post, product page, or signup form, helping move people further along the customer journey.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"461\" height=\"1024\" src=\"https:\/\/www.mlabs.io\/wp-content\/uploads\/mlabs-post-461x1024.webp\" alt=\"mLabs post.\" class=\"wp-image-677514\" srcset=\"https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/mlabs-post-461x1024.webp 461w, https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/mlabs-post-135x300.webp 135w, https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/mlabs-post-68x150.webp 68w, https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/mlabs-post.webp 576w\" sizes=\"(max-width: 461px) 100vw, 461px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Carousels post<\/h4>\n\n\n\n<p>Very common on Instagram, carousels are sets of images that users can swipe through, each with a specific purpose. They can be used to showcase multiple product options, tell a story step by step, or act as a visual catalog for your brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mlabs.io\/wp-content\/uploads\/Carousels-post-2-1024x576.webp\" alt=\"Carousels post\" class=\"wp-image-677517\" srcset=\"https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/Carousels-post-2-1024x576.webp 1024w, https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/Carousels-post-2-300x169.webp 300w, https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/Carousels-post-2-150x84.webp 150w, https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/Carousels-post-2-768x432.webp 768w, https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/Carousels-post-2-1536x864.webp 1536w, https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/Carousels-post-2.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Quotes<\/h4>\n\n\n\n<p>Quotes are very popular on social media because they deliver a clear message backed by the authority of the author. They\u2019re simple, shareable, and often spark engagement, whether it\u2019s an inspirational line, a thought-provoking statement, or a witty remark.<\/p>\n\n\n\n<p>Do you want me to also <strong>add an example of how brands in the US use quotes<\/strong> (like posting customer testimonials or thought-leader soundbites) to make it richer?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Memes<\/h4>\n\n\n\n<p>Memes are fun, relatable, and instantly create a sense of closeness because they\u2019re already part of people\u2019s daily online culture. On top of that, they have huge viral potential, making them a powerful way for brands to connect with audiences in a lighthearted and authentic way.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"549\" src=\"https:\/\/www.mlabs.io\/wp-content\/uploads\/meme-post.webp\" alt=\"Meme post.\" class=\"wp-image-677518\" srcset=\"https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/meme-post.webp 750w, https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/meme-post-300x220.webp 300w, https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/meme-post-150x110.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Real follower experiences<\/h4>\n\n\n\n<p>One of the most powerful types of content is when followers share <strong>their own real experiences with a brand.&nbsp;<\/strong><\/p>\n\n\n\n<p>This kind of user-generated content shows that actual people trust and enjoy the product or service, which builds authenticity and credibility while strengthening the community around the brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Build a social media content calendar<\/h3>\n\n\n\n<p>A content calendar is the backbone of any social media planning strategy. It lays out what posts will go live, along with the dates, times, and any other details you need.&nbsp;<\/p>\n\n\n\n<p>By mapping things out in advance, you create a more consistent presence and avoid the last-minute stress of figuring out what to post on the spot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Find the best times to post<\/h3>\n\n\n\n<p>This is one of the biggest questions social media managers ask, and the truth is, the answer depends on the business. Some corporate pages perform best during standard work hours, while others see better engagement late at night.&nbsp;<\/p>\n\n\n\n<p>Peak times also bring heavier competition, which means posting at \u201cpopular\u201d slots like lunch breaks or after work doesn\u2019t guarantee better results.<\/p>\n\n\n\n<p>The best way forward is to track your own posts, analyze performance, and spot patterns in reach, engagement, or other KPIs. The good news is that there are social media tools that automatically identify your top posting times, making it much easier to optimize without the guesswork.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Automate your post scheduling<\/h3>\n\n\n\n<p>You don\u2019t need to be glued to your screen to make sure content goes live at the right time. <strong>Automatic scheduling<\/strong> keeps your brand active on social media even when you\u2019re offline.<\/p>\n\n\n\n<p>Most <strong>social media management tools<\/strong> offer this feature, letting you create posts, set <strong>date and times<\/strong>, and trust the platform to publish them for you. The payoff is <strong>saved time<\/strong> and a steady posting rhythm that hits peak hours without extra stress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Monitor and engage with your audience<\/h3>\n\n\n\n<p>Consistency isn\u2019t just about posting. You also need to keep tabs on how your content is <strong>performing<\/strong> and what your <strong>community<\/strong> is saying.&nbsp;<\/p>\n\n\n\n<p><strong>Metrics and KPIs<\/strong> can shift quickly, so it\u2019s important to stay on top of the data and adapt when needed. Just as crucial is <strong>engagement<\/strong>: reply to comments, answer DMs, and acknowledge your followers\u2019 interactions. Building real <strong>conversations<\/strong> is what turns reach into relationships.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Manage social media crises<\/h3>\n\n\n\n<p>Plenty of factors can shape a company\u2019s image. Some are within your control, like <strong>brand values<\/strong>, mission, and online behavior. But sometimes things spiral beyond your reach, sparking a <strong>social media crisis<\/strong>.<\/p>\n\n\n\n<p>Take the example of Brazilian shoe brand <strong>Arezzo<\/strong>, which once launched a collection called <em>PeleMania<\/em> featuring animal skins. The backlash was immediate, with communities rallying and launching protests on <strong>Facebook<\/strong> and <strong>Twitter<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"411\" src=\"https:\/\/www.mlabs.io\/wp-content\/uploads\/social-media-crisis-1024x411.webp\" alt=\"Social media crisis.\" class=\"wp-image-677519\" srcset=\"https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/social-media-crisis-1024x411.webp 1024w, https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/social-media-crisis-300x121.webp 300w, https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/social-media-crisis-150x60.webp 150w, https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/social-media-crisis-768x309.webp 768w, https:\/\/cdn-wp.mlabs.com.br\/wp-content\/uploads\/2026\/06\/social-media-crisis.webp 1120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><em>Public backlash against Arezzo\u2019s PeleMania collection erupted across social media after the brand launched products made with real animal fur. Comments on Twitter and Facebook called the move \u201cridiculous\u201d and \u201cunacceptable,\u201d with many customers pledging never to buy from the company again and urging others to boycott the brand in defense of animal rights.<\/em><\/p>\n\n\n\n<p>To work around the problem, the company responded to about <strong>75% of the comments<\/strong> mentioning it online.<\/p>\n\n\n\n<p>This helped improve the brand\u2019s image a little, but the truth is that consumers were still not satisfied. As a final action, the company issued an official statement and simply pulled the collection from stores, which did not sit well with animal rights advocates.<\/p>\n\n\n\n<p>Not exactly a shining example, but\u2026<\/p>\n\n\n\n<p>A similar case happened with <strong>Brastemp<\/strong>, a brand known for its refrigerators. One of its customers went <strong>90 days without the appliance<\/strong> and recorded the video below, where he explained the inefficiency of the customer service center. He had called ten times and still didn\u2019t get a solution.<\/p>\n\n\n<p><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/JoIhTYl_4E0?si=WZvTetdwRMJaVyYf\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p>In this case, the issue was resolved. The company immediately fixed the customer\u2019s problem, provided training for all customer service staff, and released a public statement.<\/p>\n\n\n\n<p>The key takeaway here is to <strong>closely monitor mentions, comments, references, and hashtags<\/strong> across social media.<\/p>\n\n\n\n<p><strong>Timing is everything<\/strong> when it comes to turning a bad situation around. And remember: admitting mistakes can go a long way. Sometimes it\u2019s better to apologize than to maintain an arrogant stance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. Analyze your competition and get ahead<\/h3>\n\n\n\n<p>Studying your brand\u2019s direct competitors on social media doesn\u2019t mean copying what they do. The real goal is to understand what\u2019s working for them, what you could also apply, and what you can do differently to stand out.<\/p>\n\n\n\n<p>So, how can you make this happen? With mLabs, Latin America\u2019s leading social media management platform, you get access to a complete competitor analysis dashboard for Instagram.<\/p>\n\n\n\n<p>You can track competitor profiles and monitor key metrics like <strong>engagement rate, total number of posts, posting frequency by day and time, top-performing posts, most popular hashtags, and preferred content formats<\/strong>.<\/p>\n\n\n\n<p>All this data is centralized in your dashboard, ready to be turned into detailed reports you can review whenever you need.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What does a social media manager do?<\/h2>\n\n\n\n<p>A social media manager plays a key role in any marketing strategy. Contrary to the idea that they just \u201chave fun with memes,\u201d their real job is to design social media strategies that drive measurable results and build an engaged community around the brand.<\/p>\n\n\n\n<p>Here are some of the main tasks in their daily routine:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Defining strategies and campaigns<\/strong> for social platforms;<\/li>\n\n\n\n<li><strong>Planning content<\/strong> with a focus on the target persona;<\/li>\n\n\n\n<li><strong>Building an editorial calendar<\/strong> for social media;<\/li>\n\n\n\n<li><strong>Running paid campaigns<\/strong> across platforms;<\/li>\n\n\n\n<li><strong>Tracking key metrics and KPIs<\/strong>;<\/li>\n\n\n\n<li><strong>Presenting performance reports<\/strong> to stakeholders.<\/li>\n<\/ul>\n\n\n\n<p>Depending on the company\u2019s size and the maturity of its marketing department, a social media manager may work solo or lead a team.&nbsp;<\/p>\n\n\n\n<p>When there\u2019s a team in place, the manager not only oversees strategy but also delegates tasks, coordinates workflows, and ensures projects run smoothly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How much does a social media manager make?<\/h2>\n\n\n\n<p>If you\u2019re considering a career in social media management, salary is an important factor. In the United States, the average annual salary for a social media manager<strong>is $62,661 <\/strong>according to <a href=\"https:\/\/www.indeed.com\/career\/social-media-manager\/salaries\" rel=\"nofollow noopener\" target=\"_blank\">Indeed<\/a>.<\/p>\n\n\n\n<p>This number can vary depending on experience level, industry, company size, and location. Managers in large cities or with several years of experience may earn significantly more, while entry-level roles or small companies might pay less.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How much should you charge for social media management?<\/h2>\n\n\n\n<p>When it comes to setting your rates for social media management, there\u2019s no one-size-fits-all answer. The right number depends on several factors, including the scope of work, the complexity of the project, and the experience and expertise you bring to the table.<\/p>\n\n\n\n<p>To give you a clearer picture, here are some benchmarks based on recent research:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>According to NapoleonCat, freelancers typically charge between <strong>$500 and $5,000 per month<\/strong>, depending on the number of platforms managed, the volume of content, and whether community engagement and reporting are included. (<a href=\"https:\/\/napoleoncat.com\/blog\/social-media-manager-rates\/\" rel=\"nofollow noopener\" target=\"_blank\">NapoleonCat<\/a>);<\/li>\n\n\n\n<li>Planable highlights a similar range, noting that small businesses often fall closer to the <strong>$500\u2013$1,500\/month<\/strong> range, while larger brands or agencies managing multiple platforms may easily exceed <strong>$5,000\/month<\/strong>. (<a href=\"https:\/\/planable.io\/blog\/social-media-management-pricing\/\" rel=\"nofollow noopener\" target=\"_blank\">Planable<\/a>);<\/li>\n\n\n\n<li>SolidGigs provides examples of real-world freelance packages: a basic package covering 1\u20132 platforms with 3\u20135 posts per week and light engagement: <strong>$750\u2013$1,500\/month<\/strong>; an intermediate package with 2\u20133 platforms, daily posting, visuals, and reporting: <strong>$1,500\u2013$3,000\/month<\/strong>; premium packages for larger brands, including video content, paid campaigns, and strategic consulting, can range from <strong>$5,000 up to $20,000\/month or more<\/strong>. (<a href=\"https:\/\/solidgigs.com\/blog\/freelance-social-media-manager-rates\/\" rel=\"nofollow noopener\" target=\"_blank\">SolidGigs<\/a>)<\/li>\n<\/ul>\n\n\n\n<p>That prices can vary widely depending on your region and whether you\u2019re working with small businesses, agencies, or larger brands.<\/p>\n\n\n\n<p>The important thing is to be clear about what\u2019s included in your package and make sure it matches what your client expects. If you\u2019re just getting started, it\u2019s often a smart move to set a more affordable rate at first and gradually increase your prices as you gain more experience and confidence.<\/p>\n\n\n\n<p>At the end of the day, price is only one piece of the puzzle. <strong>The real difference comes from the quality of the service you deliver<\/strong>. That\u2019s what builds long-term trust and keeps clients coming back.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What should you consider when setting a price for social media management?<\/h2>\n\n\n\n<p>Several factors influence the price of social media management, and understanding each one can help you create a proposal that aligns with both your client\u2019s needs and the market. Here are the key elements to keep in mind:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Research the market<\/h3>\n\n\n\n<p>Market research can give you a solid baseline for pricing. Check agency websites and request quotes from freelancers.&nbsp;<\/p>\n\n\n\n<p>Pay attention not only to the numbers, but also to the <strong>quality of the services offered<\/strong> and compare them to what you bring to the table.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re just starting out, it\u2019s unrealistic to expect to charge the same rates as well-established agencies, even if your work is top-notch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Factor in your costs<\/h3>\n\n\n\n<p>Another effective way to calculate your price is by looking at the costs of doing business. This includes internet and electricity bills, subscriptions for management software, and editing tools.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t forget to account for outsourced services like designers, writers, developers, or layout specialists. Laying out these expenses in a spreadsheet makes it easier to understand your baseline costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Consider your hourly rate<\/h3>\n\n\n\n<p>The most recommended approach is to establish your <strong>hourly rate<\/strong>. Over time, you\u2019ll get a clear idea of how long each task takes you, and you can price accordingly.&nbsp;<\/p>\n\n\n\n<p>Be sure to factor in the full scope of your services. Not just regular post creation, but also community management (social listening and customer support), hashtag monitoring, reporting, consulting, and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Do you really need a social media management tool?<\/h2>\n\n\n\n<p>If you\u2019ve ever tried juggling multiple social media accounts at once, you already know the chaos of constantly switching from one platform to another.<\/p>\n\n\n\n<p>The native analytics tools on platforms like Instagram and Facebook cover the basics, but they quickly hit their limits when you need to manage several accounts at the same time.<\/p>\n\n\n\n<p>Now imagine having all of that in one place, without jumping between apps every five minutes. That is exactly what a social media management tool does for you.<\/p>\n\n\n\n<p>With the right platform, you can <strong>plan posts, track metrics, respond to messages, and monitor performance all from one dashboard.<\/strong><\/p>\n\n\n\n<p>If you want more efficiency and peace of mind in your day-to-day workflow, a social media management tool is not just nice to have. It is a lifesaver.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How can I find the best social media management platform?<\/h2>\n\n\n\n<p>With so many options on the market, the decision can feel overwhelming. The key is to find the solution that truly matches your needs and goals.<\/p>\n\n\n\n<p>Here are a few tips to help you pick the right tool to level up your social media management.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Check the customer support<\/h3>\n\n\n\n<p>You\u2019ll probably need to reach out to the company for help. Questions, navigation issues, or software bugs can happen, and when they do, you\u2019ll want reliable support. Look for a tool that offers <strong>multiple support channels<\/strong> like email, live chat, or even social media.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Weigh the cost-benefit<\/h3>\n\n\n\n<p>The most expensive tool isn\u2019t always the best fit for your business, and the cheapest option might not cover what you really need. Take a close look at the features and choose the one that gives you <strong>the best balance of value and functionality.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Look at the features<\/h3>\n\n\n\n<p>Some platforms focus on very specific tasks while others bring everything together in one place. Ideally, you want a tool that covers as many of your needs as possible. This will <strong>simplify your workflow and save you time.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Test the usability<\/h3>\n\n\n\n<p>A good social media management tool should be intuitive. Let\u2019s be honest, no one has the time to go through a full course just to figure out how to use a platform. If it feels overly complicated, it\u2019s probably not the right choice.<\/p>\n\n\n\n<p>Now that you know the essentials of social media management, it\u2019s time to put them into practice. The right tool will help you automate tasks, improve performance, and free up your time to focus on strategy.<\/p>\n\n\n\n<p><a href=\"https:\/\/accounts.mlabs.io\/start?_ga=GA1.1.1082500701.1756229245&amp;origin_page=%2Fen%2Fterms-of-use&amp;_gl=1*vp9km*_gcl_au*MTY2MTk0MzcxLjE3NTYyMjkyNDQuNjgzMzkzNzc4LjE3NTg1MDg3MzAuMTc1ODUwODczMA..*_ga*MTA4MjUwMDcwMS4xNzU2MjI5MjQ1*_ga_8L47L5EKRP*czE3NTg1NDY1NjgkbzQkZzAkdDE3NTg1NDY1NjgkajYwJGwwJGgxMzIzNTA1NjIx\" target=\"_blank\" rel=\"noopener\">Try mLabs for free today<\/a> and see why it\u2019s one of the most complete social media management platforms on the market!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As crazy as it sounds, there are still people who believe social media management is an amateur activity. \u201cMy nephew can run Instagram too.\u201d \u201cI found a site that does this automatically.\u201d \u201cCome on, it\u2019s just posting a nice photo with a short caption.\u201d Believe it or not, these are some of the most common [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":620741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[1568],"class_list":["post-677506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-social-media-management"],"acf":[],"lang":"en","translations":{"en":677506,"pt-br":620902},"_links":{"self":[{"href":"https:\/\/www.mlabs.io\/en\/wp-json\/wp\/v2\/posts\/677506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mlabs.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mlabs.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mlabs.io\/en\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mlabs.io\/en\/wp-json\/wp\/v2\/comments?post=677506"}],"version-history":[{"count":4,"href":"https:\/\/www.mlabs.io\/en\/wp-json\/wp\/v2\/posts\/677506\/revisions"}],"predecessor-version":[{"id":677529,"href":"https:\/\/www.mlabs.io\/en\/wp-json\/wp\/v2\/posts\/677506\/revisions\/677529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mlabs.io\/en\/wp-json\/wp\/v2\/media\/620741"}],"wp:attachment":[{"href":"https:\/\/www.mlabs.io\/en\/wp-json\/wp\/v2\/media?parent=677506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mlabs.io\/en\/wp-json\/wp\/v2\/categories?post=677506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mlabs.io\/en\/wp-json\/wp\/v2\/tags?post=677506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}