It does not matter if you are an agency handling social media for hundreds of clients, an entrepreneur building an online presence, a social media manager, or a large company with an in house digital marketing team.
If you subscribe to a plan and learn how to use mLabs, your time multiplies. Sure, you might be the kind of person who believes that what already works should not be touched. Around here, we believe it depends.
If the goal is better results, it is worth spending a little time rethinking how things are done. And it really is just a little time. In 20 minutes, the time it takes to read this article carefully, you will gain a new perspective on time optimization and social media management.
If you are already a subscriber or currently on a free trial, use this tutorial to explore every feature and get the most out of the platform. If you are not familiar with mLabs yet, take a look at 21 reasons to choose mLabs as your social media management tool.
Come with us.
Create an account on the platform
Starting from the beginning, the first step is to create your account. On your first access, the platform itself guides you through a structured onboarding flow.
At this stage, you will choose between two options. You can sign in using your Facebook account or create an account with an email address.
Connect your social media accounts
Adding your social media accounts to the platform is straightforward. After creating your account, go to the main menu and click Dashboard.
A new screen will open, where you can select the card related to the social network you want to connect and click the Add button located below it.
After that, you will be redirected to a page where you need to authorize access to the selected social media account.
Once each card is activated, your accounts are synchronized and you can already view the Dashboard with all your social media profiles connected.
Create a team and assign user permissions
Here is the step by step process to create a team inside mLabs:
1. Click Manage users in the top right corner of the mLabs home screen, then click Add new.
2. Enter the email address and name of the person you want to add. After that, click Continue.
3. Set the permissions this person will have. You can allow full access or customize permissions, then click Next.
4. Finally, select which mLabs apps this person can access and click Save. Done.
With this setup, you keep full control over access levels while allowing your team to work efficiently inside the platform.
Create an approval workflow with Workflow
Now that your team is set up, it is time to use Workflow to organize social media content production and control each stage of the process with clear deadlines and responsibilities.
To begin, click Workflow in the top menu, then select Add request.
On the next screen, define all request details, including the profile, channels, title, tag, and publishing deadline. Below these settings, you will find a space for the briefing and a field to attach files if needed.
After that, choose the creative team responsible for the request and assign internal and external approvers.
Select the team that will handle the request.
Finally, select up to 2 clients as external approvers, meaning the people responsible for approving the request outside your team.
Then choose up to 2 internal approvers.
Once completed, the request appears in the Workflow view, where you can track the status of every stage, from briefing to copy, visual content, client approval, and post scheduling.
And that’s it. From now on, all requests and revision feedback stay organized in one place. Pretty great, right? 😊
Create posts with design tools
Of course, all the features described so far matter. After a few days of use, you will likely see them as more than important. They become essential.
Even so, content remains at the center of any social media marketing strategy.
It is also the part that demands most of your time and energy. That is exactly why efficiency should start there.
With mLabs, you gain access to one of the most widely used image editing tools on the market to create social media posts. The platform offers multiple assets and templates that help any social media manager stay productive and consistent.
To access this feature, click Schedule post in the main menu and then select the Canva icon.
Choose the social network and the post format to start a new design. In this example, the square format was selected for an Instagram feed post.
After choosing the format, you can create your post using an editable template.
Once your design is ready, with images, text, and visual effects, click the To share button in the top right corner.
The image is saved and, voilà. You are automatically redirected to the scheduling screen to add the remaining details of your post.
Schedule posts for multiple social networks
With the creative ready and visible on the scheduling screen, you need to define which profile the post belongs to (1) and select the channel where it will be published (2).
Keep in mind that you can publish the same post across multiple channels at the same time, which represents a significant time savings. Then add the post text (3) and the image (4).
You can also include hashtags, which can be saved in groups and inserted all at once, add links using the built in URL shortener, include a signature (5), and, of course, choose the posting date and time (6).
Add features to your posts
After uploading the image, or creating it with the design tools available on the platform, and selecting the channels, you can add specific features to each post.
Many features that are normally used directly inside social networks are also available within mLabs. These options can be accessed by clicking Advanced Settings.
In the new window that opens, simply choose the feature you want, save, and return to the post. We could list everything that is available in these settings, but you know how it goes. One image is worth a thousand words.
Send posts for approval
After creating your post, you can send it for client approval directly from mLabs. Just click the Send for approval button on the scheduling screen.
You have three ways to share the content with your client: by email, by sharing a link, or by sending it directly through WhatsApp.
This makes the approval process faster and simplifies client communication.
After that, you can track the post history in the Calendar to check whether it has been approved.
Boost your Facebook posts
The Ads feature from mLabs is available to all customers and free trial users on the Complete plan. When you access this feature, you are taken to the boosting page, where you can select which posts you want to promote.
With the Boost option, you can highlight one post at a time and ensure it appears only in the feed, which helps increase reach in a controlled way.
To boost a post, click Ads, located under More on the right side of the main menu.
On your first access, you need to connect your ad account. To do this, log in using your Facebook account.
After setting up your ad account, you will see the Ads screen with the posts that were published through the platform. To start a new promotion, click the Boost button.
Select one post from the list of available publications and click Boost post.
From there, you choose your ad settings, such as duration, budget, objective, audience targeting, and placement. And that’s it. Your post is now promoted on Facebook.
Organize your publishing calendar
The calendar is a powerful visual and content planning tool. It allows you to see the entire month at a glance, and you can add content and scheduling directly from this view.
To access your publishing calendar, simply click Calendar in the main menu. It opens immediately, displaying all previously scheduled posts.
With the mLabs calendar, you can organize all your publications, review the history of scheduled and published posts, and edit posts whenever needed.
Everything stays visible, organized, and under control in one place.
Add and monitor your competitors
Have you heard of benchmarking? With mLabs, you can compare your performance with that of your competitors by analyzing factors such as engagement, views, new followers, and more.
To add competitors, click Settings, then select Channels.
Next, choose the channel where you want to add competitors for comparative analysis. Keep in mind that you can add up to five competitors per channel.
After selecting the desired channel, simply click Add competitor.
To view competitor analysis charts, click Reports in the main menu.
In the Direct comparison charts, you can see how your follower growth compares to that of your competitors’ pages.
Track terms
You already know that social media strategies perform better when the right hashtags are in place. With mLabs, you can see which hashtags you used most during a given period and which ones are directly associated with your posts.
This practice involves scanning the web for keywords related to your brand. By doing so, you can interact with users, address their needs, and attract potential customers.
Tracking terms is very simple. Click Monitoring in the main menu and then open the Content tab.
Scroll down to the Hashtags section. You can view hashtags in two ways: the most used hashtags and the ones that generated the highest level of interactions.
Create customized reports
You know that moment when it is time for a client meeting and you have to set aside an entire day just to build a PowerPoint report? Those days are over.
With mLabs, generating reports becomes part of your workflow, not a separate task.
To get started, go to More in the main menu, then click Generate report. Finally, to create a new report, click New report template.
Next, you will have five report types to explore: growth, reach, engagement, content, and custom. In this case, we chose the custom report option to build a report based on the metrics that matter most to the business.
In addition to selecting the report type, you also need to choose the channels for which the report will be generated. After that, simply select the metrics you want to include in the document. To do this, click the desired metric and then click the Save report button.
You can add more than one metric to your report. Once you finish, the metrics appear in the same order in which they were added.
Smart report templates automatically reveal the best days and times to post, the top performing formats, and much more.
In addition to mLabs’ native reporting feature, there is also mLabs Analytics, which offers advanced data analysis tools.
To access Analytics within mLabs, simply click Analytics in the menu.
After that, connect your Google Analytics, Google Ads, Facebook Ads, Instagram, Facebook, or YouTube accounts to explore all available features.
With mLabs Analytics, you can give clients controlled access, deciding exactly which dashboards they are allowed to see. On top of that, you can:
- Generate customizable reports from ready made templates.
- Create presentations in just a few clicks.
- Edit reports using drag and drop widgets.
- Schedule and send recurring reports automatically.
With these features, you no longer need to hunt for endless data or worry about how to present metrics. mLabs Analytics handles that work for you.
As you can see, mLabs adapts to different needs, from modest and ambitious setups to highly complex operations, always combining ease of use with security. What changes are details such as the number of workflow requests, team members, and report metrics.
And to wrap it up, we challenge you to try the free trial and see in practice how to use mLabs to simplify workflows, gain clarity from data, and scale your social media management with confidence.
No credit card is required, and you get access to all features from day one. From here on, the sky truly is the limit for your social media.
