You probably already know that in the world of social media, data is pure gold. But what’s the point of having treasure if you don’t have a map to find the X that marks the spot?
That’s where mLabs Analytics comes in. It’s a reporting and dashboard platform built for anyone who wants to turn data into decisions, without adding extra headaches to an already busy schedule.
With mLabs Analytics, you can track social networks, paid media, competitor benchmarks, and the performance of multiple brands all in one place.
Everything is designed with an intuitive interface, AI-powered insights, and smart tools that make it easier to deliver results while simplifying the daily grind for agencies, social media managers, and brands that live off their digital presence.
In this article, you’ll get a full look at what mLabs Analytics has to offer: from customizable reports to the advanced features that bring more intelligence (and way less stress) to your performance analysis.
What is mLabs Analytics?
mLabs Analytics is a reporting and dashboard automation platform designed for professionals who live and breathe social media, paid traffic, and performance.
It brings multiple channels together in one place, making it easy to generate fully customizable reports with an intuitive interface.
With this tool, you can track the performance of posts, ad campaigns, competitors, and even analyze results across groups of brands in a clear and straightforward way. All of this happens quickly and without needing a degree in data science.
Whether you are presenting results to clients, partners, or franchisees, or tracking internal goals for your marketing team, mLabs Analytics is the perfect co-pilot on your social media journey.
The focus is simple: to streamline your daily work and help you make smarter decisions based on what truly matters.
How does mLabs Analytics work?
mLabs Analytics works like a control panel for anyone who needs to clearly see the performance of their social media and ad campaigns.
All you need to do is connect the accounts you want to analyze (Instagram, Facebook, Google Ads, LinkedIn, YouTube, TikTok, RD Station, Google Analytics, and more) and the platform takes it from there.
It pulls in the data from those connected channels, and from that point you can build reports and dashboards using ready-made templates or design them from scratch with the views and charts you prefer.
The platform lets you select one or multiple channels, define comparison periods, add notes or insights directly between charts, and even create your own KPIs by combining metrics however you want.
You can also schedule recurring report deliveries, track data through live dashboards, and generate analyses with the help of built-in AI.
The interface is intuitive and most tasks are automated, so you don’t need to juggle countless tabs or spreadsheets every day just to stay updated.
Who is mLabs Analytics for?
If you live and breathe digital marketing and want your numbers to finally make sense (and give you something to brag about), then mLabs Analytics is built for you.
The platform was designed to serve agencies, marketing professionals, franchise networks, entrepreneurs, social media managers, freelancers, and content creators who need practicality, flexibility, and a clear focus on results.
It’s ideal for anyone who:
- Wants to manage multiple social media profiles in one place;
- Needs to track the performance of several brands or business units through a centralized dashboard;
- Relies on customized, automated reports to share with clients or internal teams;
- Handles both paid media and organic social and prefers to bring everything together in a single panel;
- Wants smart, AI-powered insights without having to be a data expert;
- Needs to combine metrics from different channels and display personalized KPIs;
- Is looking to save time while making sharper, data-driven decisions.
In short, if your goal is to turn data into action, impress clients, cut the time spent on manual reporting, and show the real impact of your work, mLabs Analytics is the right tool for the job.
What channels and data can you track with mLabs Analytics?
Think of mLabs Analytics as your data command center. It pulls together everything that matters for anyone working with social media and paid traffic.
You can connect, monitor, and generate reports from the following platforms:
Social media
- Instagram;
- Facebook;
- TikTok;
- LinkedIn;
- YouTube;
- Google Business Profile.
Paid media
- Google Ads;
- Facebook Ads;
Instagram Ads; - TikTok Ads;
- LinkedIn Ads.
Web analytics
- Google Analytics (GA4);
- RD Station.
External and custom sources
- Spreadsheets;
- Manual CRM or e-commerce data;
- Other platforms via API or file upload.
Beyond connecting these sources, you can combine metrics, compare time periods, build your own KPIs, and visualize everything in dynamic dashboards that make both daily workflows and client presentations a whole lot easier.
How to access mLabs Analytics?
There are two easy ways to access mLabs Analytics, depending on your subscription plan and what works best for you.
Through mLabs Social
If you already use mLabs Social and are on the Complete Plan, you can jump right into the reporting platform from there. Just click on “Analytics” in the top menu:
mLabs dashboard screen showing the top menu with options “Dashboard,” “Schedule Post,” “Calendar,” “Competitors,” “Workflow,” “Reports,” and “Analytics,” highlighted with yellow arrows.
If your plan includes mLabs Analytics, a new tab will automatically open with full access to the tool.
Direct access
You can also go straight to the platform at: https://analytics.mlabs.io/
Login screen for mLabs Analytics displaying the logo at the top, fields for email and password, a “Forgot password?” link, and a blue “Enter” button.
All you need to do is log in with your mLabs email and password to access your reporting dashboard right away.
Remember: you can subscribe to mLabs Analytics as a standalone service, completely independent from an mLabs Social subscription.
Check out the available plans here.
What are the main features of mLabs Analytics?
Here’s a quick look at the core features you’ll find inside the platform.
Home page
Right on the home page, you get a clear snapshot of everything happening in your account. You’ll see My Reports, My Dashboards, and the Scheduled Reports, which highlights your upcoming scheduled report deliveries along with everything that has already been sent.
Dashboard screen of mLabs Analytics showing the onboarding section with the message “Make your first connection” and a “Connect now” button.
It’s the perfect starting point to track ongoing activities. If it’s your very first time logging into mLabs Analytics, the screen will look cleaner, and your first step will be to connect your channels.
Menu
On the left-hand side, you’ll find the navigation menu, which gives you direct access to every area of the platform.
Sidebar menu of mLabs Analytics displaying navigation options.
Simply hover over or click on the left side of the screen, and the menu expands to make navigation effortless.
Brands
This is where you organize all the brands you manage. You can register multiple brands or clients, connect social media profiles and paid media platforms, and even customize each brand’s visual identity.
You can also create brand groups, which is especially useful for franchises, business networks, multi-location companies, or corporate groups.
Screenshot of the My Brands page in mLabs Analytics.
This structure makes it easier to generate individual reports or consolidate data from multiple brands into a single document. When you click on any registered brand, you’ll be redirected to the Brand Hub, where all of that brand’s data and insights are centralized.
Reports
In the Reports tab, you can build fully customized documents with data from social media, paid media, Google Analytics, and RD Station.
The Scheduling History shows which reports are automated, including the subject line, frequency, period, date, and delivery status.
You can also download each document. Clicking on a report gives you full access to its detailed view. From there, you can edit reports by choosing the metrics, platforms, and time periods you want.
It is possible to add, remove, or hide widgets, as well as drag them around to change the order.
For sharing, you can either download the report, generate a shareable link, or even send it directly via WhatsApp.
A new menu also opens here, where you can tweak the layout and widgets to make sure your report looks exactly the way you want.
For users who haven’t created any reports yet, the interface displays a message encouraging them to start:
Screenshot of the mLabs Analytics Reports page showing no reports created yet.
The page features a “New Report” button in blue at the top right and a notice explaining that account connections must be made first.
Once connected, users can generate reports instantly and track performance across multiple channels in one unified dashboard.
Dashboards
Dashboards give you a real-time view of your brand’s key performance indicators. You can track dynamic data through charts and tables that update automatically.
This section is especially useful for daily performance monitoring, since you don’t need to generate a new report every time you want to check your results.
For users who haven’t created any dashboards yet, the interface displays a clean setup screen. It includes a message inviting the user to start by clicking the “New Dashboard” button in the top right corner and a reminder to connect social media accounts before generating visual analytics panels.
Screenshot of the mLabs Analytics Dashboards page showing no dashboards created yet.
Apresentações
With mLabs Analytics presentations, you can download your reports directly in PPT format. This feature lets you organize report pages into a ready-to-use slide deck, complete with customizable covers, sections, and layouts.
It is ideal for professionals who want to deliver results in a polished, professional way during meetings. To create one, simply click on “New Presentation.”
Templates
The template library provides pre-built report and dashboard models designed by specialists. You can use them as a starting point, tailor them to your needs, or build brand-new ones from scratch.
You can also save your own templates for future clients, which speeds up production and ensures consistent delivery standards.
For users who haven’t created any templates yet, the interface appears as shown in the image:
Screenshot of the mLabs Analytics Templates page showing no templates created yet.
Group reports
This functionality is perfect for franchises, brands with multiple locations, or businesses running several campaigns. It allows you to compare the performance of multiple profiles at once and generate consolidated reports.
The result is easier strategic analysis and clear insights into which units are performing best and which need attention.
For users who haven’t created any group reports yet, the interface appears as shown in the image: a clean layout with a message explaining that no reports have been created and a “New Group Report” button at the top right.
Screenshot of the mLabs Analytics Group Reports page showing no reports created yet.
Competitors
The Competitors tab lets you benchmark your Instagram performance against other accounts. You can track follower growth, engagement by format, posting frequency, and top-performing post types.
This feature delivers valuable insights to refine your strategy based on what is working (or not) in the market.
Client portal
With the Client Portal, you can create a branded environment for your agency or company.
Clients log in with their own credentials and access reports and dashboards anytime. It is a solution that adds value, builds transparency, and strengthens communication with stakeholders.
For users who haven’t added competitors yet, the interface appears as shown in the image. The page displays an empty comparison table, a “Select Brand” button at the top and center of the screen, and placeholders for metrics like engagement rate, likes, comments, and post frequency.
Screenshot of the mLabs Analytics Competitors Report showing a comparison table with metrics.
Once competitors are added, this same panel updates automatically to display comparative data across all selected profiles.
Connections
The Connections section is where you integrate your social media accounts, ad platforms, and tools such as RD Station and Google Analytics.
You can even link spreadsheets with external data, making it easy to cross-reference information from multiple sources or insert specific goals into reports.
For users who haven’t linked any accounts yet, the interface appears as shown in the image:
Screenshot of the mLabs Analytics Linked Accounts page showing no connected accounts.
It displays a message stating “You don’t have any linked accounts yet”, a blue “Add A New Connection” button at the top right, and an informational note explaining how to connect profiles like Facebook or Google Analytics before starting to use the platform’s features.
Help
The Help tab provides full support inside mLabs Analytics. It includes tutorials, FAQs, and direct chat with the support team.
This space was designed to resolve issues quickly and ensure you get the most out of the platform.
Extra features that make a difference
In addition to main resources, mLabs Analytics provides complementary features that make the daily workflow of marketing professionals even more practical and professional.
Scheduled report delivery
You can schedule the automatic delivery of reports on specific dates. This ensures consistent reporting and prevents last-minute rushes.
Dynamic text with Artificial Intelligence
The “Dynamic Text” widget in mLabs Analytics uses artificial intelligence to automatically generate insights and analyses based on your report data.
It interprets the selected metrics and creates texts that help you better understand the results, saving time and enhancing the quality of your deliverables.
Funnel Data View
The “Funnel Data View” widget displays data in a funnel format, making it easier to visualize conversion performance across different stages.
It helps identify where bottlenecks occur and which steps deliver the best results.
Calculated KPI
The “Calculated KPI” widget allows you to create custom indicators by combining different metrics into a single outcome. It is ideal for tracking specific goals in a centralized way.
Compatibility with multiple data sources
mLabs Analytics is compatible with major social networks, paid media platforms, and tools. This ensures a comprehensive view of performance results.
External data input (spreadsheets)
Want to bring your internal data into your digital marketing reports? The platform allows you to add manual entries or import spreadsheets, making it perfect for presenting goals, CRM results, or business-specific data.
What are the benefits of using mLabs Analytics?
mLabs Analytics was designed with the daily needs of agencies, franchises, marketing teams, social media managers, freelancers, creators, and influencers in mind.
That is why it goes beyond data collection and delivers a complete package of advantages for professionals who live by results.
Time savings
By automating the creation, customization, and delivery of reports, you free up more time to focus on analysis and strategy instead of spending hours formatting spreadsheets.
More strategic reports
With smart widgets, dynamic AI-powered text, funnel data views, and competitor reports, your analyses become more complete and actionable for decision-making.
Professional delivery of results
The ability to create presentations directly within the platform and export files in different formats highlights professionalism from the very first click.
Clearer client communication
Customizable reports make it easy to adapt language, focus, and format to each client, improving understanding of the data and the value of your work.
Faster analysis
Centralized data and flexible calculated KPIs make it easier to quickly interpret results and adjust strategies with more confidence.
How to subscribe to mLabs Analytics?
If you are already a subscriber of the mLabs Complete Plan, here is some good news: mLabs Analytics is already available to you at no extra cost. All you need to do is activate it and start using it.
If you are not a customer yet, the process is just as simple. Here is a quick step-by-step guide to get started:
Access the mLabs platform
Log in with your account or create one for free.
Go to “Plans and Services”
This is where you can explore all available options and select the Complete Plan.
Choose the Complete Plan or mLabs Analytics as a standalone product
By subscribing to the Complete Plan, you unlock full access to mLabs Analytics along with every other mLabs feature. You also have the option to purchase mLabs Analytics separately through this direct link.
Activate access to mLabs Analytics
Once subscribed, go to the App Directory and click on “mLabs Analytics.” The integration is automatic, and within a few clicks, you will be ready to start.
Connect your accounts and create your first report
Link your social media profiles, ad accounts, and other data sources. From there, you can build customized reports and dashboards to match your exact needs.
Frequently Asked Questions about mLabs Analytics (FAQ)
What is a widget in mLabs Analytics?
Widgets are graphic elements used to visualize data inside a report. They can be tables, pie charts, line or bar charts, and more. To use them, simply drag and drop a widget into the report, then select the data source, dimensions, and metrics.
What is the difference between reports and dashboards?
Reports are complete documents designed to present results with a professional look. They can be exported, scheduled, and sent to clients.
Dashboards are dynamic panels with constantly updated data, ideal for monitoring performance on a daily basis directly within the platform.
What metrics are available in mLabs Analytics?
mLabs Analytics offers hundreds of metrics from social media, paid media, and integrated tools such as Google Analytics and RD Station.
You can track reach, engagement, views, clicks, conversions, followers, content performance by format, and much more. All metrics are organized by channel, with time filters available. You can also customize KPIs to match your goals.
Is mLabs Analytics included in all mLabs plans?
mLabs Analytics is available at no additional cost for subscribers of the mLabs Complete Plan. If you do not have this plan, you can purchase it directly on the platform or subscribe to mLabs Analytics as a standalone product.
Can I generate reports for more than one brand?
Yes. You can create individual or consolidated reports for multiple brands. This is especially useful for agencies, franchise networks, or businesses managing several social profiles.
What export formats are available?
You can export reports in PDF, PPT, or create shareable links, even via WhatsApp. There is also the option to schedule automatic email delivery.
Is mLabs Analytics compatible with external data?
Yes. You can import spreadsheet data and combine it with social media or campaign metrics, creating custom indicators.
Can I schedule automatic report delivery?
Yes. You can set a delivery frequency such as weekly, biweekly, or monthly, and let the platform handle automated distribution, including via WhatsApp.
Do I need to install any software?
No. mLabs Analytics is 100% online, accessible directly from your browser. Just log in to your mLabs account to start using the platform.
Can I see data in real time?
Dashboards are updated continuously, but refresh times depend on the APIs of each platform. Some provide data in near real time, while others release it in batches.
Can clients access dashboards directly?
Yes. Clients can log in and view dashboards whenever they need, giving them real-time visibility of performance.
Can I create presentations directly in the platform?
Yes. You can build reports in presentation format, ready to export as PowerPoint (PPT) slides, with customizable layouts and cover pages.
Can I compare performance across different brands or profiles?
Yes. With group reports and competitor reports, you can analyze multiple profiles or brand units side by side.
Can I customize reports with my brand identity?
Yes. You can add logos, colors, custom text, and branded cover pages so your reports look consistent with your visual identity.
Does mLabs Analytics work on mobile?
The platform was designed for desktop use. While some features are accessible via mobile browsers, full functionality is recommended on a computer.
Is there an mLabs Analytics app?
No. mLabs Analytics is browser-based only and does not have a mobile app in the App Store or Google Play.
Does mLabs Analytics offer customer support?
Yes. You can reach support via live chat inside the platform, by email, or through the mLabs Social team.
Is there a free trial of mLabs Analytics?
Yes. You can start a 14-day free trial and test all the features of mLabs Analytics in practice.
